Lookbook

APIKMEN STORY 

The way we craft  Indonesia’s traditional fabrics, like batik, lurik and tenun, into modern fashion that brings happiness and boosts creativity is our work principle and pride. We live to deliver the nationalism value of loving Indonesia’s pure treasure: our beloved culture. 

APIKMEN TANDANGGAWE SEMPURNO is a sentence taken from Javanese, where every word has its own meaning to our business.

APIKMEN means “very good” or “fine”. TANDANGGAWE means“work hard”  SEMPURNO means “excellent” the sentences that describe the philosophy we trust.

We work hard to only bring the excellent and perfect products, showing that Indonesian traditional fabric is the form of art that worth the world’s attention.

ETNIK | CJ | NGGAYA is a  tagline of Apikmen with words adapted from Javanese.

ETNIK depictsthe traditional value we havein our products.

CJ (seje-Javanese) means “different” to show the uniqueness of our designs.

NGGAYA means “style”or “fashionableness”.

This series of words describe our desire to make whoever wears Apikmen products, they’ll look good in traditional pattern yet still modern and fashionable.

AT BEGUN 2011 

The founder of Apikmen, like to buy various beautiful fabrics of Indonesia, especially batik . Then, they designed cloth from those batiks, and wear them proudly for the sake of personal interest. Many friends and collages gave their compliment and asked where they could buy that kind of unique batik cloth. So, why no start to expand hobby for batik into real business. That could give  benefit.

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